Sunday, December 5, 2010

Media and Me- I See Dead People (On TV)


My day began in complete shock. Like everyone else on planet earth, my day begins with a quick Facebook login. Lately, my newsfeed has slowly alerted me to the popularity of AMC’s newest smash hit TV show- The Walking Dead. The past couple of years AMC has been dominating the television world with drama’s like Breaking Bad and Mad Men, which in 2008 won 6 Emmys.(MC 352)




I’m completely taken off guard by the fact that AMC’s biggest premiere episode in its history was nothing but a black and white independent comic book that I used to read when I was in middle school. The comic was published by Image Comics, which along side Dark Horse Comics, stands as the two largest independent competitors to the big two comic companies- DC comics and Marvel comics, who control 70% of comic book sales (MC 323) (image courtesy of amc.com)











(image courtesy of Image.com)


I remember bringing an issue into school one day, and having kids basically laugh at you for reading comic books, and obviously the girls didn’t think much of it. Now, almost five years later, the star of the show is being talked about on daytime talk shows as the new “sexy” leading man, giving co-AMC star Jon Hamm a run for his money, and his wallet. The Walking Dead premiered on Halloween Day, and was the highest rated episode in the networks history, as well as being the biggest premiere of the fall season since HBO’s Boardwalk Empire. In the 1950s comic books were targeted by the government for contributing to juvenile delinquency (MC 322), but nowadays television and movie producers scour comic shop aisles for the next marketable adaptation.



Besides the new "in thing" to adapt to film which is comic books or graphic novels, books have always been a jackpot for finding profitable stories, and none moreso then Stephen King. Today after logging off the computer, me and the roommates put on the movie Shawshank Redemption. We watched it five times that day, and it is one of my favorite movies all time. That, of course, was based on Stephen King’s short novella, Rita Hayworth and The Shawshank Redemption. “Over 1,250 books, novels, short stories, and plays…have been released as feature-length films in the United States since 1980.” (MC 328) With numbers like that, making films based on adaptations look like they are here to stay.
















After watching Shawshank five time in a row and only brief pauses to eat, the sun was gone and it was nighttime. Around dinner time, the Colorado Avalanche game was on. However, since Vermont does not qualify as “local area” for Colorado, I am forced to listening to the games over the radio. Because it is the twenty first century I couldn’t get the radio station over the radio, I have to log onto the Internet to get a live streaming broadcast of the game on the Avalanche’s website. Internet radio didn’t get popular until the 1990s and early 2000s when it was easier for webcasters to simulcast live on-air coverage on the Internet and the airwaves. (MC 133)




During one of the intermissions and a break in broadcasting an advertisement for Dunkin Donuts comes on the air. At this point, the realization that since coming to college my Vanilla Chai intake had dropped to an unacceptable level, and therefore I decided to go to Dunkin Donuts. A record 66 percent of adult Americans are overweight, and the media advertising of fast food, and junk food products is a major contributor to the increase. (MC 369) It just so happens that advertising absolutely dictated my life as if I was an autonomous robot very easily, so I don't find it too hard to believe those statistics.





On the car ride back from the church of Dunkins we put on some music. Again, because of the twenty-first century, we turned the radio on, but didn’t listen to the radio. This time we had plugged in an iPod. When Steve Jobs says, “We’ve put a lot of work into making the iPod a part of on-the-go living,” he really isn’t kidding. (MC 77)






We got back to the dorm in time for me to finish the hockey game. The Avalanche won in a shootout. Thank God. Earlier this year, at the beginning of the year, Sports Illustrated had predicted the Avalanche to have a mediocre year and not go far. When “the most popular sports and leisure magazine” ( 297) says your team is going to do bad, you tend to get nervous. To my amazement, the Avalanche are doing good, and are in the top spot of their division.




The day came full circle when at the end of the day I decided to watch the first episode of The Walking Dead for the first time, and see if the adaptation lived up to my expectations. Not only was I completely blown away by the episode, but each subsequent episode has been fantastic. The really unbelievable part came when I went to investigate more deeply into the TV show by asking the Google machine, I learned the guy that was behind the production and the writer and director of the pilot episode, was also the same man who wrote and directed The Shawshank Redemption- Frank Darabont. (Coincidence?) The guy really is on top of his game, and I’m going to go out on a limb and say The Walking Dead will be a surprise Emmy winner.



My day winds down and after the usual Facebook login and check likealittle.com, I can turn off the lights, and call my media filled day over with, and get ready for tomorrow.

Sunday, October 31, 2010

Disasters Make Great Free Advertising!

Media Meditation #4

It is surely destined to go down as one of the most talked about news stories of the new decade. The "saga" of the 33 trapped Chilean miners keeps on taking more twists and turns then a soap opera.

What started out as a typical "trapped miners probably going to die horrible deaths" story has morphed into a media blitz that would make a Kardashian sister jealous.

One company that's not complaining is Oakley. A new study by CNBC has found that Oakley collected an estimated 41 million dollars in advertising time by donating special UV protective glasses to the miners, who wore the glasses when they were rescued.

After taking into account the live coverage, recaps, and the estimated audience that tuned in, it looks like Oakley's product placement came to more then double the entire cost of the rescue operation.

Many people are beginning to questions Oakley's motives and whether they were using the operation as a marketing tool, or simply showing a gesture of good faith.

It's unheard of really, what kind of corporation would ever think to take advantage of a human crisis for product placement? Large transnational big businesses never would be so greedy.

After the success of this disaster sponsorship, Oakley should branch out to other rescue attempts such as making water resistant glasses for toddlers who fall down wells or orchestrating another mine collapse, this time during prime time.


Thursday, October 28, 2010

She's Not A Witch! (Well, maybe)

Media Meditation #3

For the first time in the history of the United States people are actually caring about what happens in the state of Delaware. The reason is the TV coverage of a plucky young conservative woman who is running for the Senate seat of that state- Christine O’Donnell. Oh boy, is she a fun and interesting look at the Republican Party.

She has sparked lots of controversy and made national headlines recently because of an exchange that occurred in one of the debates where she claimed the Constitution did not specify that there was a separation between church and state. The full transcript of the Widener Law School is below-

O’Donnell

-Where in the Constitution is there separation of church and state?

Chris Coons

-the first amendment.

O’Donnell

-let me just clarify. You’re telling me separation of church and state is found in the first amendment?

Coons

- it says government shall make no established religion.

O’Donnell

- That’s in the first amendment?

O'Donnell had a rough time at the debate, however, it seems she would have also had a hard time on the game show "Are You Smarter Then A Fifth Grader". Law students can be so mean sometimes.

O’Donnell does have her strong suits however. She is an active feminist. Well, kind of. She explains her position in an speech at the Americans for Prosperity's RightOnline Conference, July 2010

“I consider myself an authentic feminist. Not as defined by the modern movement. And, let me clarify that a little bit more. I was an English major, so break it down: -ist means one who celebrates. As a feminist, I celebrate my femininity”.

She celebrates her femininity! Can you believe that? And not just in the way Madonna or Lady GaGa do but in a serious conservative manner. Strictly non-sexual business for this politician.

She has also garnered some attention about some of her past TV appearances. In the 90’s on MTV she appeared on a few public service announcements speaking out against the use of condoms and preaching abstinence. She even takes a stand against masturbation saying, “The Bible says that lust in your heart is committing adultery, so you can't masturbate without lust.”

My point is if you live in Delaware and you can’t masturbate, what else are you supposed to do?

She has also taken a firm stand against evolution and that she is a Creationist. Here she says,

“Well, creationism, in essence, is believing that the world began as the Bible in Genesis says, that God created the Earth in six days, six 24-hour periods. And there is just as much, if not more, evidence supporting that”.

Take a look at this clip from Real Time With Bill Maher from 1998



The only thing uglier then her response to Maher’s point is Dee Sniders hair sitting next to her.

Considering that O’Donnell is behind by double digits in polls she better pray to God, because she is going to need a miracle to win that race.

Monday, October 25, 2010

Maxim Magazine- A Study of Media...and Models!

Image Courtesy of Maxim.com

Thesis
Maxim Magazine is an international men's magazine that is geared to entertain all interests of their readers such as new gadgets, cars, movies, and of course scantily clad women on the beach.


Five Facts about Maxim

1. Maxim is based out of the United Kingdom and has a circulation of 2.5 million which is enough to outsell competitors like GQ or Esquire.

2. Maxim online was created in 1999 and boasts original content, videos,as well as articles that are included in the print issues

3. In 2005 the magazine released plans to build a casino in Las Vegas, however the plan failed because residents complained the casino would ruin their view.

4. Maxim is published and run by Alpha Media Group, and in 2009 they teamed up with Cerberus Capital Management who is now the majority share holder.

5. In 2007 Maxim did a photo shoot in Israel of near naked models who were former female officers in the Israeli army. The shoot sparked controversy and drew criticism from lawmakers and diplomats.

Brain Stuff!


Maxim magazine appeals to all three major parts of the brain- Neocortex, Limbic, and Reptilian.

The Reptilian brain is the most instinctual brain and is mostly concerned with eating, fighting, flighting, and mating. Maxim is all about mating.

The limbic brain is the emotional one, and Maxim's humor section is extremely funny and can make anyone feel good.

The Neocortex is the part of the brain that does all the thinking and smart brain stuff. When Maxim has in depth interviews, or other articles it requires the reader to read AND think about the material.

Eight Shifts in our 21st century media culture and how that affects women in swimsuits

Maxim magazine is a medium that is undergoing several shifts in its effort to continue to transmit its messages and remain relevant in a fast paced and mass communications influenced society.

In order to remain relevant and be able to reach people Maxim has taken an Aeshetic Shift as it moves from different media platforms. It started off as a magazine, but now has an online website, mobile devices can get alerts anywhere and anytime. As well as an annual TV special on VH1 for the "Maxim Hot 100".

As it has grown and expanded it has also undergone an Economic Shift and become a hyper commercialized company. Maxim now has sister magazines (such as Blender) and has international editions all around the world including countries like Brazil, France, Algeria and Japan.



7 Principles of a magazine that is about "beer and babes"

Maxim constructs a reality that there are just beautiful models taking their clothes off everywhere.
Some of their value messages are that you should dress in the best fashion, best cars, eat the best food, drink the best drinks, and just be the best. As my annoying roommate from last year would say Maxim is about "balling out and being boss".
Maxims emotional transfer is its ability to distract you from the other things in your life. While some magazines like Rolling Stone or GQ, or even Playboy have articles that are serious and provide some sort of intellectual stimulation- Maxim really is about girls in bikinis.

Persuasive Techniques

Big Lie- they sell a glamorous lifestyle where any guy can get the most beautiful girl. (Not true)

Flattery- often compliment or assume the reader is cool enough to buy the products when its usually just fat guys buying the magazine at a gas station while the wife and kids wait in the car.

Humor- they have a humor section. Explains itself.

Beautiful People- Obvious

So that's Maxim Magazine. The end.


Sunday, October 10, 2010

What Up Empire

This is a radio spot in support of Champlain College in Burlington VT. The name of the group is THE EMPIRE!



This is the script that corresponds with the video. Some changes were made on an improvisational whim at the time of recording.

Name: The Empire

• Are you trying to decide what school you want to go to?
• Come to Champlain College in Burlington, VT!
• Are you asking yourself why?
• Well because at Champlain College we let ourselves dare!
• Not to mention that Champlain is the best and everyone else is doing it!
• Only beautiful people like you are invited to come to school here!
• Champlain is the best!
• Burlington is voted the number one college town in the USA!
• Champlain is the best!
• It is proven that people who go to school here do well after college!
• Champlain is the best!
• Do you want to be stuck paying off dumb student loans for the rest of your life?
• (Pause)
• I didn’t think so, that’s why Champlain offers financial aid to everyone!
• Champlain is the best!
• Instead of working hard like they do at big schools we just have tons of fun!
• Champlain is the best!
• You have lots of choices here too…
• You can live on campus, or off campus!
• And there are even vegan options available in our dinning hall!
• Champlain is the best!
• The dining hall has amazing food!
• That will help you lose weight when you get here!
• Champlain is the best!
• Why not UVM you say?
• UVM may be cheaper, have more options, and people, but do there teachers know your name, your youtube, your blogger, your twitter?
• NOOOOO!
• Champlain is the best!
• Diamonds are forever andddd so is Champlain College!!!

Audeamous…let us dare to be….

THE EMPIRE!!!

Oh and you will get a free beanie if you come here, get to play with puppies, and you could win the lottery…. no guarantees are made, all products are subject to change, price and participation may vary.

Thursday, September 30, 2010

Who Is This Chubby Korean?

Meditation #2 Kim Jong Un- on the far left.

North Korea is in the news again, and thankfully its not for blowing up the world..yet.

State media of the country has released the first official photo of Kim Jong Un, or known as the son of Kim Jong Il and apparent heir.
My first reaction to the possible leader of the communist country is much like everyone else's- "This guy?!"

I'm not really too happy with Kim Jong Il's decision to be honest. I was hoping for someone a bit more threatning. A chubby 20 year old kid is not really a formindable bad guy. If I was him I would have choosen someone to with horns and could bench 250 lbs. All this kid looks like he can do is finish a gallon tub of ice cream.

At least Kim Jong Il is interesting. He likes Elizabeth Taylor, prostitutes and has the media report he can change the weather based on his moods. Honestly, he may be a fascist dictator, but thats awesome!!!


Monday, September 27, 2010

Somebody Tame That Cyrus!



Media Meditation #1
Miley Cyrus Can't Be Tamed Album Review

After the success of her debut album Breakout, a hit movie, a soldout concert tour it looked as if Miley Cyrus was invincible.
Imagine the shockwaves felt across the planet, and possibly the entire universe when Billboard released a new chart ranking the top 21 musicians under 21 and Miley didn't top the list. Gasp!

Topping the list was Taylor Swift whose popularity among insecure 14 year old girls is on the rise(marketers and music executives take note). Justin Bieber came in second and Selena Gomez, another up and coming Disney pop merchandising machine rounds out the top three. Where then is Miley? Believe it or not she was all the way at #10 on the list. And we call ourselves patriots...

Truth be told, the reason why Miley has slipped in popularity might have something to do with her recent behavior.Cyrus caused some controversy ealier this year by moving to a more risque wardrobe and rebellious nature. The young singer will point out that she is just growing up and becoming more mature- which of course equates to wearing shorter skirts and overtly sexual dancing. Not like any teenage girl has ever done that before.

She attempts to make a statement of artistic expression and adresses her critics with her third album Can't Be Tamed.


The first single off the record debuted on MTV with a live broadcast of the music video. The more "mature" side of Miley immediately drew backlash. She then went on a media blitz to promote the album appearing on Britians Got Talent, the Today show, and even David Letterman.


Here she is performing the title track of her new album on Dancing With The Stars





During an interview she talks about how inspired she was during the production of this album. If I were her I wouldn't say that publicly again.
It's not that she doesn't sing with heart, because you can see that she did at least try to make a good record. The intense imagery of her lyrics are on full display here, especially on such deeply resonating tracks as "Permament December":

Won't ever let you go, won't let you go
no won't let you go, go, go
won't let you go no, go, go, go, no, no, no
won't let you go, go, go, won't let you go
go, go, go, no, no, no
-actual lyrics. Kid you not.


On top of that it took not only Miley, but two other professional music producers to create that song. For the sake of public humilation and shame the names of the other writers are John Shanks and Claude Kelly.


The themes of the album are stunning and sweeping. In the second track "Who Owns My Heart" she asks the big questions, and sings about having to choose between romance and her art. She even does a cover of the Poison song "Every Rose Has Its Thorn", which I'm going to hold personally responsible for Brett Michaels recent brain hemmorage.

In her song "Robot" she proclaims, "I'm not a robot, I'm me". Absolutely marvelous. The heavy level of sophistication and insight that statement packs, coupled with some severe existential angst Miley Cyrus makes Albert Camus look like a real housewife from New Jersey.

In the liner notes of the album she says that " the thing I am most grateful for is the love I have been given by Almighty God." And we all know its because God loves his teenage girl pop music.

Track List:

  1. Liberty Walk

  2. Who Owns My Heart

  3. Can't Be Tamed

  4. Every Rose Has It's Thorn

  5. Two More Lonely People

  6. Forgiveness And Love

  7. Permanent December

  8. Stay

  9. Scars

  10. Take Me Along

  11. Robot

  12. My Heart Beats For Love

The deluxe edition of the CD comes with a concert DVD from one of her more recent performances in London at the famed O2 venue. The album is produced by Rock Mafia and Miley's mother Tish serves as an executive producer.